Privacy Policy

We take your privacy seriously; we’re sure you do too, so please do have a read of the full policy.

We realise it’s quite long, so we’ve tried to help you out by summarising it here, but we’d still love you to take the time to read it in full. In summary:


Style My Curls Ltd acts on behalf of and operates the Urban Therapy Twisted Sista UK site, we are committed to keeping your data safe and respecting your privacy. This privacy policy informs you how we collect, use, and protect personal information.


Style My Curls Ltd is the company responsible for your personal data (the “data controller”).

We have a privacy team which is responsible for personal data. If you have any questions or if you wish to exercise your legal rights please contact us using the details below:

Email address:

Postal address: Style My Curls Ltd, Eco Business Centre, Charlotte Avenue, Bicester, OX27 8BL, United Kingdom

Attention: Data Privacy Team


This version was last updated on 25th September 2021. Sometimes we may make changes to this policy to reflect how we process your data. If those changes are important, we will make this clear on our website, or by other means such as email.


We also collect, use and share information that cannot be used to identify you. If we combine or connect this with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this policy.

Identity data: includes name, title, date of birth, interests, photographs, audio/visual material, personal descriptions

Contact data: includes billing address, delivery address, email address and phone numbers

Financial data: includes bank account and payment card details

Transaction data: includes details about your order history and payments

Technical data: includes IP address browser, time zone setting, computer location, data on the connection of you to the Website, browser plug-in types, platform and operating system]

Usage Data: includes information about how you use our website, products and services


Marketing and Communications Data: includes your preferences in receiving marketing from Urban Therapy Twisted Sista

We do not collect any sensitive personal data, for example your race, ethnicity or religious beliefs.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


We use different methods to collect data from and about you including through:

Direct interactions: you may give us your Identity, Contact and Financial Data by filling in forms or corresponding with us. This includes information you provide when you:

Subscribe to our service

Search for or Purchase a Product

Register to receive Urban Therapy Twisted Sista marketing

Participate in Urban Therapy Twisted Sista competitions, reviews, feedback, contests, promotions, discussions or other social functions

Create an account

Contact us (including but not limited to text, video and audio chat and conversations, contributions you make to our website and social media interactions)

Automated interactions: as you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.

Third parties: we may receive personal data about you from various third parties as set out below:

Analytics providers based inside the EEA

Advertising networks based inside the EEA

Search information providers based inside the EEA

Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside the EEA

Digital customer experience delivery providers based inside the EU

Affiliate network publishers (such as partners who run competitions for us) based inside the EEA

Social media providers based [inside the UK]

Please contact us if you need further details.


We use your personal data in a number of different ways, and only when the law allows us to. Most commonly, we use personal data:

Where we need to perform a contract with you.

Where it is necessary for us to run our business (our “legitimate interests”).

Where we need to comply with a legal obligation.

Where you consent to us doing so. You have the right to withdraw your consent at any time by emailing For example we may share your personal data with Urban Therapy Twisted Sista so that they can market to you directly.

We have set out below in more detail a description of all the ways we use personal data, and the reasons why we do so. There may be times where there is more than one reason why we are using your data. Please Contact us if you need details about the specific reason we are relying on to process your personal data.

Purpose: To register you as a new customer / member

Type of data: Identity, Contact

Why? So that we can perform a contract with you (to process your registration, grant you access to services, grant you access to members-only sections of the website, process any requests)


Purpose: To take payments, give refunds, deliver your order and provide customer service

Type of data: Identity, Contact, Financial, Transaction, Marketing and Communications

Why? So that we can perform a contract with you (to provide you with customer service, handle returns), and so that we can run our business (to train our staff)


Purpose: To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

Type of data: Identity, Contact, Profile, Marketing and Communications

Why? So that we can perform a contract with you, so that we can comply with our legal obligations, so that we can run our business (to keep our records updated and to study how customers use our products)


Purpose: To enable you to take part in a competition, complete a survey or find out what you like

Type of data: Identity, Contact, Profile, Usage, Marketing and Communications

Why? So that we can perform a contract with you, so that we can comply with our legal obligations, and so that we can run our business (to keep our records updated and to study how customers use our products).


Purpose: To enable you to register an account with us and participate in online activities such as reviews, testimonials, endorsements, chats, consultations and webinars

Type of data: Identity, Contact, Profile, Usage, Marketing and Communications

Why? So that we can run our business (to allow you to participate in interactive features of our site, study how customers use our products/services, to develop them and give you what you want)


Purpose: To run, improve and protect our business and this website and to prevent and detect fraud

Type of data: Identity, Contact, Technical

Why? So that we can run our business (to protect our website and IT, prevent fraud against you or us, and in the context of a business reorganisation). So that we can comply with our legal obligations.


Purpose: To measure and understand how our website is used and understand the effectiveness of the website and marketing

Type of data:  Identity, Contact, Usage

Why? So that we can run our business (to improve our website and service)


Purpose: To personalise our website for you

Type of data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical

Why? So that we can run our business to ensure that our site is presented in the best way for you and your device, to improve your customer experience.  For non-customers who sign up to our newsletter: Consent


Purpose: To show adverts to you and make recommendations for you

Type of data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical

Why? So that we can run our business, to improve your customer experience, to let you see our latest products and deals, to study how customers use our services, to grow our business and inform our marketing strategy, In certain circumstances, such as where you are not a customer of Style My Curls but have signed up to receive our newsletters, we rely on your consent.


We try to give you choices around marketing and advertising. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

You can stop receiving Urban Therapy Twisted Sista marketing messages at any time by following the unsubscribe link in a promotional email, or by e-mailing us at

When you opt out of receiving these messages, this will not apply to personal data provided because of a product purchase. Bear in mind it might take a few days while we process your request.

We may (like many other businesses) show you our advertising when you visit other sites. Where this takes place, it may be based on information that we hold about you (for example, where you browse products on our website) and non-personally identifiable information.



We use cookies on our website. You can find our Cookie Policy here.


We will only use your personal data for the purposes for which we collected it, unless we consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We do not sell your data – we are committed to respecting your privacy.

However we may have to share your personal data with some companies where it is an essential part of providing our services, as set out below:

Companies in the Style My Curls group: Sometimes different companies in our group are responsible for different activities

IT service providers and web developers: These help us run our business

Payment processors: These provide payment services

Customs, regulators, fraud prevention, law enforcement agencies and other governmental authorities: These help protect you and our business

Shipping and warehousing providers: These get your purchases to you

Customer service agencies: These help us monitor and improve our website, online experience, products or services

Promotional service providers: These provide promotional services and include advertisers, advertising networks, analytics providers and search engine providers that require the data to select and serve relevant adverts to you and others, or assist us in the improvement and optimisation of our Website

Professional advisers including lawyers, bankers, auditors, and insurers: These provide consultancy, banking, legal, insurance and accounting services

Urban Therapy Twisted Sista and other companies approved by you: These include social media sites

Other third parties: These include third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


This website is not intended for children and we do not knowingly collect data relating to children.

If you are under 13, please do not send any information to us.

If we become aware that we have collected Personal Information from a child under the age of 13 without parental or guardian consent, we will delete that information.

If you are under 18 but over 13 please make sure you ask your parents or guardians for permission before sending any information to us.


We share your personal data within the Style My Curls group of companies. This sometimes involves sharing your data outside the European Economic Area (EEA). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Some of our suppliers are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to a ‘need to know’ basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our Website.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and we have no control over the public network through which personal information may be sent to our website. Once we receive your transmission, we will do our best to protect its security on our systems. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Ordering online using your credit card details can be just as safe as ordering goods over the telephone. Where we have one, our Website will display any issued Secure Server Digital Certificate by a relevant online Certification Authority such as VeriSign.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

We always consider the amount, nature, and sensitivity of the personal data, the potential risk unauthorised use of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.


You have rights relating to your personal data. These may include a right to:

Request access to your personal data.

Request correction of your personal data.

Request erasure of your personal data.

Object to processing of your personal data.

Request restriction of processing your personal data.

Request transfer of your personal data.

Withdraw consent

Complain to your regulator – in the UK, the Information Commissioner's Office

Some of these rights (such as the right to withdraw consent) can be exercised by clicking links we provide in messages. Others (such as the right to request correction of your data) can be exercised by amending details on your profile.

If you wish to exercise any of your rights, please contact us at and clearly explain the information you are requesting.

We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to requests within one month. Occasionally it may take us longer than a month if your request is complex or you have made several requests. In this case, we will notify you and keep you updated.

This Privacy Policy was last updated on 25/09/21

Customer Statement of Consent

By using this website, you consent to the following:

✘ I understand Urban Therapy Twisted Sista is a US based company and that Style My Curls operates and acts as their ‘data controller’ in the UK.

I authorise Style My Curls Ltd to share my personal data with Urban Therapy Twisted Sista UK for marketing and promotion purposes.